Green Story Blog
News, educational content and thought leadership pieces at the intersection of fashion,
sustainability and technology.
More and more brands are joining the sustainable fashion movement, as consumers are becoming ever more aware of the environmental impact of apparel.…
Read moreThe blog series by Dr Subramanian Senthilkannan Muthu, PhD in Environmental Life Cycle Assessment is divided into three parts. The first part Dr.…
The shirt I’m wearing was made in Indonesia.
A worrying number of recent articles – from public posts, to blogs, to online journalism – have taken a swipe at LCAs. The authors of such pieces…
With conscious consumerism on the rise, marketing fashion products as ‘sustainable’ or ‘good for the planet’ has become a go-to tactic for many major…
In the last two decades, the global production of fibers has exploded from 58 million tons to 109 million tons annually, and it is predicted to grow…
The fashion industry loves organic cotton. There are 13 well-known industry heavyweights committed to the 2025 Sustainable Cotton Challenge,…
The production and processing of materials plays a central role in the fashion industry’s environmental impact. In fact, it’s where up to 80% of a…
Ask anyone who works at the intersection of fashion and sustainability, and they’ll tell you: fashion has a data problem. Sustainability claims are…
Every part of your brand’s operations — from designing on a laptop, to sourcing raw materials, to shipping finished products — leaves behind a carbon…
The fashion industry contributes to approximately ten percent of global greenhouse emissions and in recent years has become a central figure in the…