Transparency is extremely important at Mantis. How did your collaboration with Green Story help fulfil your vision?
What sparked my attention at first was the impact calculator (Green Story’s Know your Impact widget) that I had seen on an e-commerce site. After an initial conversation with the Green Story team, we realized that we could do the same for Mantis World: translate our sustainability data into credible and relatable impact savings, in a cost effective way.
Together with Green Story, we not only worked together on the impact assessment using LCA methodology of our entire product range, but most importantly, to pioneer a system of traceability for everyone along the chain. We’ve developed QR codes that are stitched into the garment seams. As we’re dealing with a big corporate chain, from our wholesalers to printers to corporate customers and consumers, we wanted everyone to be able to scan that QR code and see the impact of the garment, and understand the impact savings in terms of carbon, water, energy and pesticide use. In addition, everyone can see the complete transparent and traceable supply chain from the cotton field all the way to the finished garment and our warehouses in Europe.