Green Story partners with FARFETCH Platform Solutions to empower consumers with environmental impact data

Powered by FARFETCH, the leading global platform for the luxury fashion industry, FPS offers luxury brands and retailers both end-to-end and modular commerce solutions, including order management systems, demand generation tools, stock optimization and global logistics, designed to enhance the luxury commerce experience.

How it works

By combining Life Cycle Assessment methodology with interactive data, impact visuals and a carbon offset platform, Green Story’s sustainability solutions will enable FARFETCH Platform Solutions brand partners to gain accurate data about the environmental impact of their products, with the opportunity to become carbon neutral by compensating their emissions. By empowering consumers with this information Green Story will be allowing partners on the FPS platform to deliver an enriched customer experience.

We’re looking forward to the opportunity of helping brands and retailers in the FARFETCH ecosystem give transparency to their customers, drive engagement and increase loyalty. By working together Green Story and FPS will empower consumers to understand their environmental impact when shopping, leading to a purchase behaviour that is better for the planet and the generations to come.

Any burning questions about this partnership or about Green Story? Feel free to get in touch with us: connect@greenstory.ca