What’s next
This investment will enable us to scale up, grow our international team of experts and speed up the development of a new and ambitious sustainability platform, set to tackle fashion’s transparency woes and one of its oldest and notorious problems, misinformation.
The new Green Story platform brings together all our existing services into a one-stop solution, from LCA to environmental performance visualization, to supply chain traceability, to product footprint calculation and carbon offsetting. To all effects, it will enable brands to take control of their product sustainability strategy and communications, and build a seamless customer experience embedded with their green story throughout all stages of the customer lifecycle. So that consumers have visibility into a product’s impact in an easy and relatable way.
We believe our consumer-centric sustainability platform will radically change the way brands talk about impact and performance for the better. It will also enable us to serve more companies and quicker, and bring us closer to reaching our goal to empower 1 billion consumers to know their impact and make choices that are better for the planet and generations to come.