Green Story Blog

News, educational content and thought leadership pieces at the intersection of fashion,
sustainability and technology.

More and more brands are joining the sustainable fashion movement, as consumers are becoming ever more aware of the environmental impact of apparel.…

Read more

Science-based targets for apparel brands: What they are, and why you should be setting them. It’s December in Paris. 10°C and cloudy. Inside a room…

The blog series by Dr Subramanian Senthilkannan Muthu, PhD in Environmental Life Cycle Assessment is divided into three parts. In this third and…

Product Environmental Footprint (PEF): What it is and what it means for fashion brands. With upcoming regulations such as the New York Fashion Act…

The blog series by Dr Subramanian Senthilkannan Muthu, PhD in Environmental Life Cycle Assessment is divided into three parts. The second part…

The blog series by Dr Subramanian Senthilkannan Muthu, PhD in Environmental Life Cycle Assessment is divided into three parts. The first part Dr.…

A worrying number of recent articles – from public posts, to blogs, to online journalism – have taken a swipe at LCAs. The authors of such pieces…

With conscious consumerism on the rise, marketing fashion products as ‘sustainable’ or ‘good for the planet’ has become a go-to tactic for many major…

In the last two decades, the global production of fibers has exploded from 58 million tons to 109 million tons annually, and it is predicted to grow…

The fashion industry loves organic cotton. There are 13 well-known industry heavyweights committed to the 2025 Sustainable Cotton Challenge,…

Get started today with Green Story